House Of Evolution AW12 - Zeynep Tosun

Catwalk photography by Lin Vitali, review by Claire Davidge.

Note: The author's views are entirely his or her own and may not reflect the views of RetoxMagazine.com

House Of Evolution Presents Designer Zeynep Tosun

Childhood, Strong Woman, And High Shine Burgundy - all points to one ferocious designer Zeynep Tosun

Grannies House and Marble Elephants, a match made in heaven for the designer

This colourful, imaginative and unique designer is into her fourth collection and spends her time creating custom-made haute couture outfits as well as working on her ready to wear collection. She has worked as a designer for Philosophy Di Alberta Ferretti, collaborated with Jonathan Saunders and was named Ones to Watch in ELLE in 2010. Now she has launched her new line as part of AW12, using her childhood and the nostalgia she feels from her Grandmothers House and the 2 giant marble Elephants that her Grandmother had there.

Fashion Design VS Interior Design

The designer recently spent time opening her first flagship store in Istanbul and working with an architect has made her daydream up a living space that would fit the ideals of a powerful woman. The designer uses this feeling in her new collection, starting with creating the image of the woman not the clothes.

Zeynep Tosun's AW12 collection presented by House of Evolution at Vaxhall Fashion Scout, London Fashion Week. See more images from Zeynep Tosun's AW12 catwalk.

The Female Warriors March the Catwalk

Tosun certainly pushes the boundaries of the concept 'a space for a powerful woman,' down the catwalk. An edgy futuristic tribe arrives on the catwalk creating an intense and domineering atmosphere of a group of women who dress to kill and get exactly what they desire. Her line is an interesting mix of cloaks, tailored ankle glazers, sheer shirts and dresses, leggings, techno prints and hues of blacks, creams, blue, maroon, warm red and burnt orange. All pieces were symmetrical, layered and full of shape and volume. She paid high attention to detail and pattern using unusual fabrics, making her line incredibly desirable and experimental.

Asian Tribal Beauty

The animated fashion designer, Zeynep Tosun, greets her audience at Vaxhall Fashion Scout, London Fashion Week.

The most striking part of this line was the high tunic necks and metallic clasps around the neck. This immediately makes reference to the coil that the Padaung Kayan Tribe in Asia would have worn around their necks to represent beauty and seldom. Alternatively the last model to merge onto the catwalk was wearing a huge, fluffy, bobby, white coat and large metallic silver backpack with plaited straps, giving the sense that she has been left to bear the grunt of carrying the vital supplies for the pack with her intriguing over-sized backpack. Fascinating, fierce and beautiful, the collection was a story and narrative even the hair and make-up was just as captivating!