Nova Chiu, London Fashion Week

Nova Chiu catwalk images by Lin Vitali.

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Nova Chiu Collection SS13 at Vauxhall Fashion Scout

The Nova Chiu brand is a new fashion label developed here in London. Nova, who graduated from London College of Fashion in July of 2011 won the prestigious award of Collection of the Year at her graduate press show in June of that same year. After some deliberation, she decided to join partnership with her boyfriend Jeff Archer, who is a designer she met while interning with Anna Sui. Their first project together was to show under Vauxhall Fashion Scouts Ones to Watch show at London Fashion Week Autumn/Winter 2012-2013 this past month. After rave reviews about the new collection, Nova and Jeff knew that starting their own label was the right thing to do.

Nova Chiu SS13 collection at Vauxhall Fashion Scout, London Fashion Week. Catwalk images 1 and 2.

Nova Chiu SS13 collection at Vauxhall Fashion Scout, London Fashion Week. Catwalk images 3 and 4.

Nova Chiu SS13 collection at Vauxhall Fashion Scout, London Fashion Week. Catwalk images 5 and 6.

Spring/Summer 2013 for Nova Chiu is inspired by the creative duos travelling and road trips since their debut as part of Vauxhall Fashion Scout - Ones to watch in February 2012. The duo behind Nova Chiu concentrated on creating a more wearable and versatile collection this season. With their past two collections pushing avant-garde boundaries, the minimalist tone taken embodies a new clean, flattering and functional collection with simple, yet beautiful structured shapes. This isn’t to say the collection doesn’t pack a punch. Because it does.

Nova Chiu SS13 collection at Vauxhall Fashion Scout, London Fashion Week. Catwalk images 7 and 8.

Nova Chiu SS13 collection at Vauxhall Fashion Scout, London Fashion Week. Catwalk images 9 and 10.

Nova Chiu SS13 collection at Vauxhall Fashion Scout, London Fashion Week. Catwalk images 11 and 12.

Nova and Jeff took many images of the scenic landscapes including mountains, trees and rivers which they manipulated the colouring and printed on fabric such as; Silk, Satin, Cotton and Spandex. The collection uses a similar plethora of colours including pink, blue, green, orange and purple. Nova Chiu manages to create timeless pieces with a unique appeal to make a strong statement this season. Super creative and eye catching, yet wearable and timeless.

Nova Chiu SS13 collection at Vauxhall Fashion Scout, London Fashion Week. Catwalk images 13 and 14.

Nova Chiu SS13 collection at Vauxhall Fashion Scout, London Fashion Week. Catwalk images 15 and 16.

Nova Chiu SS13 collection at Vauxhall Fashion Scout, London Fashion Week. Catwalk images 17 and 18.

Nova Chiu Spring/Summer 2013 Fashion Show Video