Photos credit: Takhini Hot Pool, last updated 18 December 2025
Note: The author's views are entirely his or her own and may not reflect the views of RetoxMagazine.com
Take your head out of the freezer, close the door and get out of the kitchen - this is not what we have in mind!
Attempting to freeze your own hair at sub-zero temperatures seems like a good laugh and a unique selfie opportunity. The icing on the cake is that you also get to bathe in hot outdoor springs while sculpting your hair during the sub-zero temperatures.
This activity is so weird that it actually qualifies a point on the post-coronavirus travel bucket list.
Takhini Hot Springs run an annual competition, which you can enter by visiting the springs any day when the temperature is below -20°C.
To enter the competition you have to dip your head into the pool to wet your hair and then get your hair out into the cold air. Once the hair is frozen with lots of frost and ice build-up, which doesn’t take long in -20C degrees, you ring the bell by the pool entrance and the staff come to snap a photo.
During the 2019/2020 contest, 288 submissions competed for the titles of the five categories - Best Male, Best Female, Best Group, Tim Hortons' Most Creative, and Nongshim Noodles People's Choice Award.
Do you think you could do better?
Best Male category winner at Takhini Hot Springs’ hair freezing contest
Best Female category winner at Takhini Hot Springs’ hair freezing contest
Best Group category winners at Takhini Hot Springs’ hair freezing contest
People’s Choice Award category winner at Takhini Hot Springs’ hair freezing contest, sponsored by Nongshim Noodles.
The winning hairstyle for the Most Creative category, sponsored by Tim Hortons.
The winners walked away with great rewards and a bunch of free passes that will support them in developing their hair-freezing skills. Specifically, the winners were awarded $2000, free soaks in the current hot springs facility, and a 12-punch pass for the new facility when it is completed in the autumn of 2020.
Takhini Hot Springs Hair Freezing Contest is a sculpted hair competition held at a resort in Whitehorse, Yukon, Canada. Weather permitting, the contest takes place every year and winners are announced in February.
A person living in Toronto during the 2019 polar vortex says the hairs in your nose would freeze. At the time it was -30°C in Toronto.
Another entertaining story is that of a woman in Iowa with her long hair frozen standing upright on her head. She froze it as she stepped outside with wet hair and flung it into the air. You would need some serious sub-zero temperatures for this.
If the Takhini Hair Freezing Contest were emerging today, it would likely exist across both physical and digital spaces.
Over the last few years, artists, event organizers, and communities have demonstrated how moments like this can be preserved, recognized, and owned using blockchain tools — without turning them into gimmicks.
Photography-led NFT projects have shown how event-based images can become legitimate digital artifacts rather than disposable content. Platforms like Zora and Foundation have been used by photographers to mint culturally significant moments — protests, performances, nightlife, and ephemeral events — as single-edition or limited-edition NFTs. These aren’t studio works; they’re lived moments, captured once and preserved with provenance.
A hair freezing photograph functions in exactly the same way: a moment that cannot be recreated, tied to a specific place, temperature, and participant. Tokenization doesn’t add meaning — it records it.
One of the most natural blockchain applications for events like this already exists in the form of POAPs (Proof of Attendance Protocol tokens). POAPs have been issued at conferences, music festivals, art shows, protests, and underground gatherings. They act as cryptographic souvenirs — proof that someone was there, without needing to win anything.
In a hair freezing context, participants could receive a POAP simply for ringing the bell and completing the ritual. Years later, that token still verifies participation in a specific event, in a specific winter, under specific conditions.
Blockchain-based media standards like ERC-721 and ERC-2981 allow creator information and royalty logic to live directly with the asset itself. Artists such as XCOPY and photographers working in NFT-native platforms have benefited from this: their work travels freely online, but authorship remains attached. For an event like Takhini’s contest, this means the participant, photographer, and even the venue could be permanently credited — even if the image spreads far beyond its original context.
NFT marketplaces like Zora and Manifold have demonstrated royalty systems where creators earn automatically when their work is resold or reused within compatible ecosystems. A winning hair freezing image — reused in exhibitions, digital publications, or curated collections — could continue to generate value long after the ice melts.
Platforms like Snapshot are used by DAOs and art collectives to run transparent, tamper-resistant votes without requiring users to spend money or reveal personal data. Instead of likes or opaque judging, a hair freezing contest could allow participants, past winners, or token-holders to vote on categories like “Most Creative” or “People’s Choice,” with results verifiable and publicly auditable.
None of this replaces the experience. You still need the cold air, the hot water, and the courage to step outside at −20°C. Blockchain changes what happens after — how the moment is remembered, who gets credit, and whether value flows back to the people who created it.
The hair freezing contest works as an example because it was never designed for the internet — yet it spread because it produced images people couldn’t ignore. That’s the same pattern seen in many Web3 success stories: real-world culture first, digital infrastructure second. Blockchain doesn’t manufacture meaning. It gives meaning a place to live.