Written by Debbie Peterson
Note: The author's views are entirely his or her own and may not reflect the views of RetoxMagazine.com
This was Jeremy Scott’s first boisterous collection for Moschino and perhaps the start of something evolutionary! He is an American fashion designer who began his career in the late 1990’s showing in Paris fashion week. In 2008 Adidas launched their collaboration footwear by Scott and it went global whether it was hip pop stars to the general public. He is recognised for his eccentric, desirable designs that we all can’t help but find irresistible. However, teaming up with Moschoino totally transformed the world of Fashion.
When I got to know that Jeremy Scott was collaborating with Moschino, I was unreservedly ecstatic as I knew it would make headlines and keep people talking and when that happens you know it was ‘THE’ show. The appearance of McDonalds and SpongeBob reference was so out of place however so effective. Jeremy mentioned about including the McDonalds colour pallet without the hint of irony of McDonalds uniforms and accessories on the runway! I mean who does that? ONLY JEREMY! Then the next element of the collection which was focused on the street wear presence in the 90’s, which sort of reminded me of Chanel A/W 91/92 collection. Featuring cropped bomber jackets, quilted leather trousers, denim, leather all, loaded up with gold dookie chains and rings. The concluding chapter to the book was a variety of satin gowns with resemblance to food packaging. The concept of having fast food on the runway with skinny models is actually quite beautiful. Food is the last thing on my mind when I watch runways but this show surely made me hungry for the leather M sweatshirt and the quilted leather bag.
It is clear that the garments are definite statement pieces. It’s not every day you see a person dressed in a McDonalds colour pallet however in this situation the M represents Moschino. In the first and third garments are moderately effortless but well structured. What I adored about this collection is that the first chapter was rather boyish but made feminine with the skirts and the fitted dresses. Subsequently the second chapter totally showcases a different element to this collection; there is a sense of masculinity, femininity and seductiveness (leather pieces) all in one. The garments are definitely more complicated than the first round with lots of attention to detail. It is also apparent that shape and colour was a significant contributor to this collection featuring fur, leather and denim. The closing chapter definitely plays with the concept of shape and prints a whole heap moreover it is very wonderfully done. Even though the gowns are flamboyant and sizeable they seem to fit utterly well on the model, accentuating the woman’s waist.
The accessories presented in this collection are especially part of the garments themselves. Yellow earrings, necklaces and belts which; perfectly matched the M outfits. Nevertheless the quilted leather bag was my favourite which was exhibited on the tray. I know I would appreciate that on my plate. Then the Gold bling I think made the second chapter, not that it wasn’t loud enough however it added that extra va-va-voom. We all love gold and it livens any outfit however in this case it really highlighted the 90’s hip hop vibe that was illustrated along with the black and gold caps - totally vintage Chanel. The bags were also statement pieces to this collection, like the SpongeBob bag packs and side bags. It is also obvious that court shoes were generally used in this collection because they’re so easy to wear and they make every outfit look elegant even a ‘McDonalds’ dress! The accessories really completed the collection and it wouldn’t be as peculiar without them, I mean who doesn’t want a SpongeBob bag pack?
This is genuinely one of my favourite collections of 2014 just because it gives fashion a diverse and fun aspect. Sometimes it’s good to be ridiculous and innovative and this collection conveyed it all. Fashion can get a little serious occasionally but to me this collection rehabilitated everything we know about it. It’s genius!